I’ve just completed a series of videos for ChildFund, International on how sponsors and sponsored children interact with each other.  Sponsorship is about much more than sending money each month.  It’s about corresponding and encouraging children in developing countries, as well as learning about those countries and their cultures. This short spot shows how Margaret, from Uganda, and her sponsor’s family in California, keep in touch via snail mail, and how her sponsor’s family shares in the dreams for her future.  Of the three videos I created in the series Margaret’s profile was my favorite, though you can see others here on Youtube.

Skeptical about sponsorship? I have to admit that I was too. You might find an article by Christianity Today, and the science behind it, surprising.  It’s written from a faith-based perspective, but the principles laid out here carry over to secular organizations as well.